Many of these purchases are custom in nature. Every day, customers from around the world use dozens of currencies to make thousands of transactions on the website, from a retail consumer selecting the perfect customized nose ring to a wholesale studio owner purchasing advanced new equipment and bulk tattoo ink. As Painful Pleasure’s storefront and the core of its business model, needs to be capable of facilitating a wide variety of transactions at a very high volume. It’s a creative hub in which the culture of tattooing and body modification is being defined with the development of custom products, advanced new technology and streamlined supply chains to provide studio owners and consumers with the widest variety of top-quality supplies and resources available anywhere. The Painful Pleasures facility in Hanover, Maryland is more than just a warehouse processing millions of Online orders. Once that was done, we got to work with a careful discovery and planning process to prepare Painful Pleasures for the future with Magento 2.
PAINFUL PLEASURE UPDATE
With Shero’s help, Painful Pleasures was able to streamline and update its technical structure from the ground up, increasing it speed and optimizing its business workflow. We started with a complete audit of their existing site, which consisted not only of a highly customized multi-store Magento 1 Enterprise setup, but an integration with a variety of other platforms and services for their business, support and community features. For a company of this size and complexity, such migration is no small task, so Painful Pleasures turned to Shero to get the job done right. Its passion for staying on the bleeding edge of marketing strategy and customer engagement meant that Painful Pleasures needed to make the transition from the legacy Magento 1 Enterprise eCommerce platform to the future-forward Magento 2 Commerce.
Since its founding in 1999, Painful Pleasures has been growing aggressively, employing deep knowledge of the body art community to offer unique products at standout prices. More than just a store, Painful Pleasures is a community hub for people interested in tattoos and body piercing around the world. Its massive catalog contains over 10,000 products with more than a million variations, many exclusive to Painful Pleasures. Its customers include retail chains, shop owners, and a global community of individual body modification enthusiasts. Painful Pleasures is among the world’s most popular online sources for body modification supplies.